He Mopped Floors at Frito-Lay and Then Called the CEO: The Audacious Bet That Changed American Snacking Forever
Richard Montañez grew up picking grapes in California's fields, dropped out of school young, and landed a job pushing a mop at a Frito-Lay plant. Then he did something nobody saw coming — he called the CEO directly. What happened next became one of the most unlikely origin stories in American food history.